Name a Substance More Harmful to Society Than Heroin or Crack?

Alcohol.

At least, so says a recent study by British experts, who evaluated “substances including alcohol, cocaine, heroin, ecstasy and marijuana” [and ranked] them based on how destructive they are to the individual who takes them and to society as a whole.”

Alcohol earned this dubious honor “because it is so widely used and has devastating consequences not only for drinkers but for those around them.” Nevertheless, researchers do not advocate a return to prohibition. Leslie King, one of the authors of the study, notes that “alcohol is too embedded in our culture” to outlaw. In other words, too many people are enjoying alcohol safely to warrant making it illegal, despite the overall cost to society.

However, marijuana, which tested much less harmful to society than either alcohol, heroin or cocaine, remains illegal. David Nutt, one of the lead researchers in the study, was fired for criticizing the government’s decision to increase penalties for possession of marijuana.

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In Celebration of the Unsung Hero of 12-Step Recovery

Alcoholics Anonymous celebrated the 75th anniversary of its 12-Step recovery program earlier this summer with no mention of the true hero of 12-Step recovery. Despite the program’s requirement for anonymity, AAs two co-founders are fairly well-known: Bill Wilson, a dowdy stock broker from Manhattan, and Doctor Bob Smith, a surgeon from Akron, Ohio.

What’s not as well-known is that early on Bob relapsed, went on a tear. The next morning Bill asked Bob if he was ready to try again. Bleary eyed and shaking, the good doctor agreed to give it another go. But he had to be in the operating room that very morning, so Bill gave him two brown bottles of beer to steady his nerves.

And so the true anonymous hero of recovering people everywhere is that patient, whose name has been lost to time. He lay face down on the operating room table. Whoever you were, nameless patient, wherever you are, recovering people from all over the world ought to thank you. A toast—of sparkling cider perhaps?

As Dr. Bob was a proctologist, we all know whose ass was really on the line.

Anti-Drinking Campaign Leads to More Drinking

So says this Advertising Age study.

It has long been assumed, of course, that guilt and shame were ideal ways of warning of the dangers associated with binge drinking and other harmful behaviors, because they are helpful in spotlighting the associated personal consequences. But this study found the opposite to be true: Viewers already feeling some level of guilt or shame instinctively resist messages that rely on those emotions, and in some cases are more likely to participate in the behavior they’re being warned about.

Why does this surprise anyone? Has anyone ever been shamed into anything productive? One of the reasons we launched Junk is to address just this sort of attitude.